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Google Analytics for actions happening on Zendesk marketplace

  • April 16, 2026
  • 0 replies
  • 13 views

Yosef11

Hi champs!

As specified in this doc (https://developer.zendesk.com/documentation/apps/app-developer-guide/manifest/#gaid) I added my google analytics to my Marketplace application.

I do see events like “first_visit”, “page_view” etc on Google analytics etc but I had questions about the rest:

  1. “form_start” seems to fire when the user selects the plan, at the stage where it’s required to select their Zendesk subdomain. Can you confirm? Is this the last event that the page fires before the user navigates away from this page?
  2. I’m searching for the best conversion event for advertisement campaign that I’d like to launch - Is any event for when the app is installed by the user or is the form_start the last ? 

LMK if you need more information