In many teams, support and sales are still handled in separate tools. Support agents work in Zendesk, while sales activity (tracking deals, follow-ups, or renewals) happens in a CRM.
This separation often leads to missing context, extra tool switching, and slower communication between teams. Because of that, some teams try to bring basic sales activity closer to where support already happens inside Zendesk Support.
Using a CRM and Deals app, it becomes possible to keep visibility on sales opportunities directly alongside support tickets. This helps when:
- A customer contacting support is also in an active deal process
- You need to track potential upsells or renewals during conversations
- Support agents should be aware of customer status without switching tools
- Sales and support teams need shared visibility on the same account

